Challenging the ordinary since 1981
I'm Robert Daniel Nagy – a Creative Director and Designer with more than a decade of experience in Design Leadership and making strategy come to life through Design.
I believe in cross-disciplinary teams and a Strategic approach to Design. I have helped visionary and brave companies create coherent analog, digital and physical Experiences.
I have expertise in building and developing Design teams and have done so several times with great success: For an international advertising agency that I helped transform into a full-service agency, for my own independent multidisciplinary Design studio, and currently for a +20-year-old award-winning Design studio with a need to develop how the company worked with creativity and attracted top talent.
My award-winning portfolio has been recognized by the likes of D&AD, Cannes Lions, Clio Awards, Creative Circle, Danish Design Award, Eurobest, and German Design Award.
I'M CURRENTLY PARTNER AT
IDNA GROUP – An identity driven strategy and design company
YEAR 2019 → TODAY
ROLE PARTNER ＋ CREATIVE DIRECTOR
In 2019 I merged my Design studio, HEAVY, with IDna Group - a Strategic Design company. The mission has been to strengthen IDna Groups’ identity-driven solutions by leading, growing, and developing the creative department.
- I'm spearheading the creative department with an ambition to bridge the gap between strategy and creativity.
- I'm creative responsibility for all design work done by the company. I also have HR responsibilities over the entire creative department.
- I'm designing hands-on while leading teams on many different clients. From the most prominent national brands to large international organizations.
- I'm also responsible for recruiting creative talent and have developed a company talent program to help recruit and evolve the top creatives from the design schools in Denmark.
BEFORE JOINING IDNA I CO-FOUNDED
HEAVY – A studio that tailors brand experiences for the age of new media
YEAR 2014 → 2019
ROLE PARTNER ＋ CO-FOUNDER
In 2014 I co-founded HEAVY™ – a multidisciplinary brand & design studio. Our mission was to help large and small companies launch, evolve or reboot their brand and products for the age of New Media. All work was tailored to enhance and strengthen our client’s businesses across all touchpoints.
- During our first year, we built a fierce and agile design studio capable of taking some of Denmark’s biggest companies.
- We built a solid creative culture and developed the skillset and processes to deliver many different design services: From Corporate Branding, Packaging Design to Product Design, Spatial Design, Digital Experiences, and Exhibition Design.
In September 2019 HEAVY™ joined forces with IDna Group.
MY MOST RECENT DESIGN PROJECT IS THE REBRAND OF
EUROPEAN HANDBALL FEDERATION – Making handball attractive to a younger generation by rejuvenating the visual identity of the organisation
YEAR 2020
ROLE CREATIVE DIRECTION & DESIGN LEAD
How do you refuel a sport losing interest among a young audience? The answer is quite simple: You empower every aspect of the game to appeal to the different target groups.
The brand identity for the European Handball Federation (EHF) rejuvenates the entire organization and all underlying tournaments. The new identity is designed to Empower To Inspire every aspect of the sport.
We designed everything from analog and digital experiences on-screen graphics to messaging and merchandise.
My role as Creative Director and Lead Designer at IDna Group was to transform the Strategy done by the client into a complete fleshed-out Visual Identity.
THE PROJECT I'M MOST PROUD OF IS
RAGNAROCK – An interactive museum that amplifies the history of Danish youth culture
YEAR 2015
ROLE CREATIVE DIRECTION & DESIGN LEAD
NOMINATED FOR
EUROPEAN MUSEUM OF THE YEAR
Ragnarock is designed to be an Interactive Museum Experience like no other. The exhibition is based on the concept of "Amplification", and we made sure to turn up the volume to 11:
Each room is amplified by large-scale interactive physical installation. Each installation is designed to be an icon for the room and is taken directly from youth culture and music history. Among other things, we designed a giant record player, a giant casette tape and the worlds biggest working equalizer.
To further break traditional museum exhibition design conventions, the audience is encouraged to engage and participate by listening, dancing, and screaming their hearts out like a true fan. Rock n' roll, baby.
AS A SIDE HUSTLE I CO-FOUNDED
HAXI – A peer to peer community for shared services
YEAR 2015 → TODAY
ROLE CDO ＋ CO-FOUNDER
I co-founded the messaging app Haxi - a platform to make shared transportation accessible to young people outside the big cities. My primary responsibility was designing the name and brand with a clear strategic vision in mind:
The vision was to become a bold and eye-catching brand and position Haxi as one of Europe’s most well-known ridesharing services. The brand succeeded in getting the attention of the mainstream media which helped us breakthrough to the public.
In January 2020, more than 50.000 users have signed up on Haxi. More than 1.000.000 rides have been shared on the platform.
MY MOST AWARD-WINNING WORK IS
TRUTH 365 – an interactive book designed to engage the youth in their natural environment
YEAR 2013
ROLE CREATIVE DIRECTION & DESIGN LEAD
AWARDS
CANNES LIONS
CLIO AWARDS
CREATIVE CIRCLE AWARD
Truth 365 is a book for designed for The Coca Cola Company to engage the their advertising resistant young target group with the Sprite brand.
The book was part of a bigger campaign and was placed in flagship youth stores all around Europe.
The book was anything but ordinary: Each spread served as an interactive gateway and invited the youth to explore a huge online universe of engaging content on their own terms.
THE PROJECT I'M MOST KNOWN FOR IS
REPUBLIQUE – A theatre with an eye-catching visual language
YEAR 2009→ 2011
ROLE DESIGN LEAD
AWARDS
D&AD
DANISH DESIGN AWARD
EUROBEST
CLIO AWARDS
CREATIVE CIRCLE AWARD
GERMAN DESIGN AWARD
Theatre REPUBLIQUE was created to oppose the classical Royal Danish Theater in Copenhagen. We designed the visual identity to capture this rebellious spirit. The identity was eye-catching and took ownership of an iconic visual language that looked like nothing else on the Copenhagen cultural scene.
Even though the theatre is no more, the posters are still wildly popular today. The posters are also a part of the permanent exhibition at the Danish Design Museum in Copenhagen.
Designed as part of the design team at Scandinavian DesignLab.
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