CHALLENGING THE ORDINARY SINCE 1981

I'm Robert Daniel Nagy – a Creative Director and Designer with more than a decade of experience in making strategy come to life through design.

I believe in a cross disciplinary and strategic approach to design and have helped visionary and brave companies and brands create coherent analog, digital and physical experiences.

My award-winning portfolio has been recognized by the likes of D&AD, Cannes Lions, Clio Awards, Creative Circle, Danish Design Award, Eurobest and German Design Award.

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I'M CURRENTLY PARTNER AT

IDNA GROUP – AN IDENTITY DRIVEN STRATEGY AND DESIGN COMPANY

YEAR 2019 → TODAY
ROLE PARTNER ＋ CREATIVE DIRECTOR

At IDna Group we believe that a companys identity is their only true competible advantage. Everything else can be copied. This strategic philosophy makes IDna Group different than your typical design consultancy.

→ LEARN MORE IDNAGROUP.COM

BEFORE JOINING IDNA I CO-FOUNDED

HEAVY – A studio that tailors brand experiences for the age of new media

YEAR 2014 → TODAY
ROLE PARTNER ＋ CO-FOUNDER

HEAVY™ is a multidisciplinary brand & design studio. We helped organisations launch, evolve or reboot their brand for the age of New Media. All work was tailored to enhance and strengthen our clients businesses across all touchpoints.

In September 2019 HEAVY™ joined forces with IDna Group.

→ VISIT HEAVY.TM

MY MOST RECENT DESIGN PROJECT IS THE REBRAND OF

EURPEAN HANDBALL FEDERATION – MAKING HANDBALL ATTRACTIVE TO A YOUNGER GENERATION THROUGH A REJUVENATED VISUAL IDENTITY

YEAR 2020
ROLE CREATIVE DIRECTION & DESIGN LEAD

How do you refuel a sport that is losing the interest among a young audience? The brand identity for the European Handball Federation (EHF) rejuvenates the entire organization and all underlying tournaments. The new identity is designed to Empower To Inspire every aspect of the sport. We designed everything from analog and digital experiences, on-screen graphics to messaging and merchandise. My role on this project was Creative Director and Lead Designer at IDna Group.

→ VISIT IDNAGROUP.COM

THE PROJECT I'M MOST PROUD OF IS

RAGNAROCK – AN INTERACTIVE MUSEUM TELLING the tale of Danish youth culture through AMPLIFICATION OF MUSIC

YEAR 2015
ROLE CREATIVE DIRECTION & DESIGN LEAD

NOMINATED FOR
EUROPEAN MUSEUM OF THE YEAR

Ragnarock is designed to be an interactive museum experience like no other. The exhibition is not only based on the concept of "Amplification" – we also dialed up the volume to 11. Each room is amplified by large scale iconic and interactive installations all revolving around youth culture and music history. To further challenge conventions of traditional museum exhibition design, the audience is encourage to engage and participate through listening, dancing and participation. Let's rock n' roll.

→ SEE FULL CASE

AS A SIDE HUSTLE I CO-FOUNDED

HAXI – A peer to peer APP for SHARED services

YEAR 2015 → TODAY
ROLE CDO ＋ CO-FOUNDER

Haxi is an idea of sharing transportation. The brand was built with a clear strategic vision in mind. This vision laid the foundation for a bold and eye-catching brand identity that helped Haxi become one of Europes most well known ridesharing start-ups. Oh yeah, we also won a ton of lawsuits in Norway which is helped us break into the mainstream media.

In January 2020 more than 1.000.000 rides have been shared on the platform.

→ READ MORE ON WIKIPEDIA

MY MOST AWARD-WINNING WORK IS

TRUTH 365 – an INTERACTIVE BOOK DESIGNED tO engage the YOUTH in their natural environment

YEAR 2013
ROLE CREATIVE DIRECTION & DESIGN LEAD

AWARDS
CANNES LIONS
CLIO AWARDS
CREATIVE CIRCLE AWARD

Truth 365 is a book for designed for The Coca Cola Company to engage the their advertising resistant young target group with the Sprite brand. The book was part of a bigger campaign and was placed in flagship youth stores all around Europe. The book was anything but ordinary: Each spread served as an interactive gateway and invited the youth to explore a huge online universe of engaging content on their own terms.

→ SEE FULL CASE

THE PROJECT I'M MOST KNOWN FOR IS

REPUBLIQUE – A theatre WITH A STRONG AND ICONIC VISUAL LANGUAGE

YEAR 2009→ 2011
ROLE DESIGN LEAD

AWARDS
D&AD
DANISH DESIGN AWARD
EUROBEST
CLIO AWARDS
CREATIVE CIRCLE AWARD
GERMAN DESIGN AWARD

Theatre REPUBLIQUE was created as the opposition to the classical Royal Danish Theater in Copenhagen. We designed the visual identity to capture this rebellious spirit. The identity was an eye-catching and took ownership of an iconic visual language that looked like nothing else on the Copenhagen cultural scene.

Even though the theatre is no more, the posters are still wildly popular and are today a part of the permanent exhibition at the Danish Design Museum in Copenhagen.

Designed as part of the design team at Scandinavian DesignLab.

→ SEE FULL CASE FOR SEASON 1
→ SEE FULL CASE FOR SEASON 2

Let's Connect!

Would you like to get in touch?
Feel free to reach out on your prefered digital media.

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