CHALLENGING THE ORDINARY SINCE 1981

I'm a creative mind from Copenhagen, Denmark. For the past decade I've worked leading in the field of design and branding. My conceptual and idea-based approach gives my solutions a distinctive and bold visual expression with roots in Scandinavian simplicity and a strong strategic understanding.

My work has been recognized by the likes of D&AD, Cannes Lions, Clio Awards, Creative Circle, Danish Design Award, Eurobest and German Design Award.

→ FULL BIO

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I'M A PARTNER AT

IDNA GROUP – AN IDENTITY DRIVEN STRATEGY AND DESIGN COMPANY

YEAR 2019 → TODAY
ROLE PARTNER ＋ CREATIVE DIRECTOR

IDna Group is a company that works with identity strategically and visually and always with a business target or goal in mind. From strategy, brand building and positioning to design, we are delivering outstanding identities, differentiation, and measurable results.

→ VISIT IDNAGROUP.COM

I HAVE CO-FOUNDED

HEAVY – A studio that tailors brand experiences for the age of new media

YEAR 2014 → TODAY
ROLE PARTNER ＋ CO-FOUNDER

HEAVY™ is a multidisciplinary brand & design studio. We help organisations launch, evolve or reboot their brand for the age of New Media. All work is tailored to enhance and strengthen our clients businesses across all media.

In September 2019 HEAVY™ joined forces with IDna Group.

→ VISIT HEAVY.TM

I HAVE CO-FOUNDED

HAXI – A peer to peer APP for SHARED services

YEAR 2015 → TODAY
ROLE CDO ＋ CO-FOUNDER

Haxi is a shared services company. Through distinctive branding and a unique tone of voice Haxi has managed to become one of Europes most well known ridesharing start-ups. More than 1.000.000 rides have been shared on the platform.

→ READ MORE ON WIKIPEDIA

I HAVE DESIGNED

RAGNAROCK – A MUSEUM TELLING the tale of Danish youth culture through the symbols of MUSIC

YEAR 2015
ROLE CREATIVE DIRECTION

NOMINATED FOR
EUROPEAN MUSEUM OF THE YEAR

Ragnarock is a museum designed with a basis in the concept of "Amplification". The theme in each room is amplified through large scale iconic installations. To further challenge the conventions of traditional museum exhibition design, we used contemporary interactive elements to engage the visitors.

→ SEE FULL CASE

I HAVE DESIGNED

TRUTH 365 – an INTERACTIVE BOOK DESIGNED tO engage the YOUTH in their natural environment

YEAR 2013
ROLE CREATIVE DIRECTION

AWARDS
CANNES LIONS
CLIO AWARDS
CREATIVE CIRCLE AWARD

Truth 365 is a book for Sprite to engage their advertising resistant young target group on their terms. The book was placed in flagship youth stores all around Europe, and acted as an interactive and natural extension of the different in-store experiences.

→ SEE FULL CASE

I HAVE DESIGNED

REPUBLIQUE – A theatre WITH A STRONG AND ICONIC VISUAL LANGUAGE

YEAR 2009→ 2011
ROLE LEAD DESIGNER

AWARDS
D&AD
DANISH DESIGN AWARD
EUROBEST
CLIO AWARDS
CREATIVE CIRCLE AWARD
GERMAN DESIGN AWARD

REPUBLIQUE was created as a counterpart to the Royal Danish Theater. The circle was designed as a symbol of the shared values in the republic, across nationality, gender and age. It also serves as an instantly recognisable brand element that made the theatre stand out across all points of contact with the audience. Designed as part of the design team at Scandinavian DesignLab.

→ SEE FULL CASE FOR SEASON 1
→ SEE FULL CASE FOR SEASON 2

Let's Connect!

Would you like to get in touch?
Feel free to reach out on your prefered digital media.

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