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HØRSHOLM 79ERS BASKET BALL CLUB VISUAL IDENTITY/HEAD OF THE DESIGN TEAM @ HALBYE KAAG JWT
SEPTEMBER 2014/FILED UNDER: WORK



Hørsholm 79'ers is a Danish basketball club from Hørsholm founded in 1979 and is one of the only basket ball clubs in Denmark that focuses on investing and developing young talents. To help underline this and revitalize the team they were in need of a more youthful visual appearance.

The focal point of the new visual identity is a basket ball. By removing one of the "ribs" the ball obtain the shape of the letter H (for the city of Hørsholm). The visual execution also references a player in motion, the city of Hørsholms coat of arms and is an abstraction of a flame (heritage from the previous logo).

By actively using negative space the symbol can interact playfully with typography to create a typographical illustration style used to communicate the spirit of the team on everything from player uniforms to club merchandising.






BALTIC BEST 2014 JURY & KEY NOTE SPEAKER
JULY 2014/FILED UNDER: NEWS


I'm proud to announce that i've been invited to judge at the Baltic Best 2014 awards. I will also speak on creativity in design. The Festival will take place in Pärnu on the 29th of August 2014.





SOUTH DENMARK PHILHARMONICS/MADE AS HEAD OF THE DESIGN TEAM @ HALBYE KAAG JWT
JUNE 2014/FILED UNDER: WORK

Through collaboration with other artists, South Denmark Philharmonic is challenging the perception of what a symphonic experience can be.

To strengthen their position we created a visual brand identity built on the concept of involvement.

By using the ampersand as a visual bridge between two parties, the symphony orchestra became a brand that only truly existed together with its the community, guest conductors, soloists and audience.

The ampersand was also an visual abstraction of a G-clef known from written notes. The merging between two typefaces represents classical music in modern context.


LIMITED EDITION COLLECTORS SAD TOY & PACKAGING/MADE AS HEAD OF THE DESIGN TEAM @ HALBYE KAAG JWT
DECEMBER 2013/FILED UNDER: WORK



In Denmark, millions of perfectly usable toys lie unused in people´s cupboards, carports and lofts or dumped at the local garbage depot. This is not only bad for the environment, but it’s also a poor way to treat a loyal toy.

That’s why Hamleys ‘the world’s oldest toy store’ launched the long term CSR project: “The Toy Mission”. A digital orphanage for the world’s unused toys. A non-profit utility where people can meet their perfect playmate.

To create awareness around The Toy Mission, we released a limited edition red 3D printed version of the Missions icon – Sad Toy.

The limited edition Sad Toy was distributed in a unique and hand crafted packaging which was designed to capture and enhance the experience of discovering a long forgotten toy in the basement.





 
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