Open to work
Open to work
Open to work
Open to work
Open to work
Open to work
I'm Robert — a danish designer with more than a decade of experience in creative direction and design leadership.
I design Visual Identities, Brand Experiences, and Digital Products in collaboration with agencies and clients who dare to challenge the ordinary.
I lead creative teams and inspire my team members to design on strategic insights to challenge conventions to create solutions that leave lasting impressions.
Creative Experience
My visual style is rooted in Scandinavian simplicity. I work cross-disciplinary and base my design solutions on a strong strategic foundation.
I strive for solutions that have bandwidth to communicate in eye-level with different target groups. This approach creates brands that leave lasting impressions and stay relevant in the real world — both the digital and analog.
Visual Identity
I believe that brands truly come to life through motion. By creating brand identity systems that are based on movement, brands can come to life in a interesting and engaging and ways.
Selected clients:
Coca-Cola Company, Maersk Line, Line & Jo, Riemann, Copenhagen Opera Festival, Stauning Whiskey, Cobags, Balderdash, AI Architects, Läntmannen, Laplandar, DFDS, Netgen, Balderdash, Labster, Fors, Region H, Moment A/S, Danish Consumer Council, South Denmark Philharmonic Orchestra, AI Architects, Jeudan, Storebælt, YouSee, Sprite
Spatial Experiences
I believe in unique spatial experiences that creates lasting impressions by combining analog and digtial technologies to activate all senses.
Selected clients:
RAGNAROCK – Museum of Pop, Rock and Youth Culture, The Royal Danish Collection, Museum Midtjylland, Tekstilmuseet, Kroppedal Museum, Torvehallerne, Roskilde Festival, Tuborg, Saint-Gobain
Bootstrapping Projects
I continue to explore the cross-section between creativity and business. This has resulted in many independent projects where I've been able to put all my skills as a full-stack designer to good use. These are projects that I've founded and continue to pursue.
Leadership Experience
For the past 10+ years, I have been leading and developing creative teams.
I have helped transform a traditional advertising agency into a full-service agency, winning Agency of the Year twice.
I have built a multi-disciplinary design studio from scratch, fusing visual identity, communication, spatial design, and content creation. This has resulted in spatial designs that has been critically acclaimed in Europe.
I have helped transform a +20-year-old strategic design company by implementing a tech-driven creative design process.
2015 – 2019 and from 2023 (4 years + 0 years)
HEAVY
Creative Director & Co-Founder
In 2014 I co-founded HEAVY™ — a multidisciplinary brand & design studio. In 2023 HEAVY is independant again
- Helping large and small companies launch, evolve, or reboot their brands for the age of New Media.
- Led a small team of fierce creatives capable of taking on the most prominent national companies and delivering critically acclaimed design experiences.
- Cultivating an environment capable of delivering a wide array of creative services, including Visual Identities, Packaging Design, Product Design, Spatial Design, Digital Experiences, Campaigns, Photography, Film, Art Direction, and Exhibition Design.
2019 – 2022 (3.5 years)
IDna Group
Creative Director & Partner
In 2019 I merged my design studio with IDna Group — an identity-driven strategy and design company.
- A complete restructuring of the creative department. Spearheading creatives and responsible for all design-related work.
- Designing processes to bridge the gap between strategy and design.
- Developing and implementing a 2-year talent program to help the company recruit the best creatives.
2011 – 2015 (4 years)
J Walter Thompson Copenhagen
Head of Design
In 2011 I joined JWT Copenhagen, setting up a design department to help transform the traditional agency into full service.
- Building a design department from scratch in an international network-based agency.
- Part of the leadership and managing day-to-day operations of the design team.
- Cultivating an environment of sustained creativity and professional growth while overseeing projects from inception to completion.
- Helped the agency become Agency of the Year twice.
2007 – 2011 (4 years)
Scandinavian DesignLab
From Internship to Lead Designer
In 2007 I joined Scandinavian DesignLab and helped shape the agency's creative edge.
- Working with in Brand Identities, Visual Identities, Packaging Design, and Digital Design for national and international clients.
- Lead Designing for small and large-scale clients.
- Assisted in the agency becoming Design Agency of the Year.
Recognition
Over the past decade my work has been recognized by the likes of D&AD, Cannes Lions, Clio Awards, Creative Circle, Danish Design Award, Eurobest, and German Design Award.